Maltepe University Visual Communication Design Department aims at educating creative “Visual Communication Designers” who integrate art and design, being conscious of possibilities offered by present century, whose abilities of visual expression and communication are developed and who can apply their ideas and designs through different communications media, with a communication ability efficient both nationally and internationally and controlling all the process of advertising / publicity.
Curriculum proceeds through the juxtaposition or sequencing of knowledge of art, creativity, developing ideas, marketing and publicity, communication media and application development. During this process, students are trained in such a way as to develop their visual aesthetic vision, through subjects ranging from communication theories, methodology, cultural studies, basic art education, and contemporary design technologies to digital design. A curriculum, in which knowledge is attainable with respect to individual interest, is offered to students, who can select 25% of subjects according to their fields of interest. This teaching strategy is structured in such a way as to encourage student’s specialization. Students take various field subject of different disciplines such as design theories, history of visual communication, typography, photography, information technologies, graphics, video techniques and use, designing multiple media and internet applications, through and owing to which they can produce visual Works to be used in different fields such as multiple media, internet, printed publications and Video-TV productions, creating designs and developing applications. Students raise their knowledge and skills to a level of specialization through selected subjects in third and fourth years.